Public Relations
Explore the exciting world of Public Relations, where you learn how to help organizations develop their brand. Working with real clients to help them meet strategic goals, you will create publicity campaigns, social media branding initiatives, immersive events, media pitches and press releases. You’ll learn to work with news media and social media to tell organization’s stories and to plan events or social media campaigns that will keep the public’s attention.
Our curriculum is grounded in industry standards and reflects the skills and qualities alumni and employers have found valuable and necessary to be competitive in today’s workplace. Your e-portfolio will exhibit your public relations expertise from working with real clients.
Career Path
This is the career where service joins strategy and you can make a difference every day. Strategic communication is a valuable asset in any business, company or professional area. Our alumni have landed prime jobs, and soared into meaningful careers in a variety of fields.
- Public Relations
- Marketing
- Event Planning
- Social Media Manager
- Management (corporate and nonprofit)
- Human Resources
- Lobbyist
- Graduate school for careers in law, counseling, higher education, business, politics, and health care
What You'll Study
Major
You’ll explore the exciting world of Public Relations, where you learn how to help organizations develop their brand. Working with real clients to help them meet strategic goals, you will create publicity campaigns, social media branding initiatives, immersive events, media pitches and press releases. You’ll learn to work with news media and social media to tell organization’s stories and to plan events or social media campaigns that will keep the public’s attention. Your e-portfolio will exhibit your Public Relations expertise with real work products.
Minor
A Communication Studies minor is a terrific complement to any major. After all, communicating well with others is key to success, regardless of the field you enter. To earn this minor you'll need six classes. Two of the classes will be Introduction to Communication Studies and Public Speaking, and you can tailor the remaining four courses to fit your interests.
Courses
Designed to empower students to lead and innovate in today’s evolving communication fields, our curriculum combines research, theory, cutting edge technology and best practices.
In the News
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Travis Lyles ’15
Rotunda Outstanding Young Alumni Award
