Bob Barnwell
Assistant Professor of Marketing

Dr. Robert Wixel Barnwell grew up in Newport News, Virginia. He earned his Bachelor of Science in Commerce at the University of Virginia’s McIntire School of Commerce, a certificate in copywriting from the Creative Circus, an MBA from East Tennessee State University, and a PhD in Marketing from Mississippi State University. For nearly twenty years, he worked as an advertising copywriter and associate creative director on a variety of national brands, including Hanes, Wonderbra, Sealy, Stearns & Foster, AkzoNobel, Hoshizaki, Maker’s Mark, Wachovia, Remington, Revell, Thomasville, Texas Pete, Ridgid, Stren, BellSouth, NASCAR, BB&T, Bank of Tennessee, American Pride Seafoods, and Lowe’s. During this time he worked on television, radio, print, websites, and direct mail, earning local, regional and national awards in the process. His research interests include consumer behavior, brand strategy, advertising, sales, and nostalgia.